Many time I have seen people abnormal shopping behavior with gift cards as compared to cash or credit card. What is the psychology behind?
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Why generally people overspend with gift cards?
Mar 22, 2019 6:32 am
Mar 22, 2019 6:56 am
Yes, you observed right @mominaseher ...
The gift card shopper tends to think gift cards as free money or feel huge discounted shopping when using a gift card received as a present, so they overspend as general human behavior. And on the other hand, a large percentage of cards remain unredeemed of which merchants have received money. These are the reason why merchants are happy with gift cards shoppers.
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