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Why generally peopl...
 
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Why generally people overspend with gift cards?

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Momina Seher
Posts: 1
Topic starter
(@mominaseher)
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Joined: 4 years ago

Many time I have seen people abnormal shopping behavior with gift cards as compared to cash or credit card. What is the psychology behind?

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Emily Johansson
Posts: 4
(@emilyjohansson)
New Member
Joined: 4 years ago

Yes, you observed right @mominaseher ...

The gift card shopper tends to think gift cards as free money or feel huge discounted shopping when using a gift card received as a present, so they overspend as general human behavior. And on the other hand, a large percentage of cards remain unredeemed of which merchants have received money. These are the reason why merchants are happy with gift cards shoppers.

🙂

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